juliet's big list of baby clothing brands
When I was like 47 weeks pregnant, the only things that really brought me any joy were macaroni and cheese and shopping for baby clothes online. Earlier in my pregnancy, I really did make a concerted effort to not go too bananas, but once I passed my due date, I filled that nursery dresser like it was my job. (It kind of was). Avvie has everything from monogrammed cat teethers to diaper covers, courtesy of that dark period. And by dark, I really mean productive. She has yet to run out of baby jeggings.
Now, speaking from three-plus months of experience, I totally overdid it. There are some outfits that she's only worn a handful of times and other bits that get buried at the bottom of her drawer and I only rescue them in the nick of time. I'm probably one of the only moms who gets excited about a poop blowout because it means an outfit change. That being said, dressing her up every morning is one of my favorite baby activities and it's been a lot of fun to share all of her "baby #ootd" on her Instagram account.
Anyway, this post is not about how to cull down your child's wardrobe because I am the opposite of an expert on that. What I would like to share with you are my favorite baby brands:
brick and mortar stores
Baby Gap: If I ever need to buy a present for a baby boy, this is where I go. They have a huge boy selection compared to other baby stores and if you wait until they're doing one of those 30% off the whole store deals, you can pick up a pair of pants for like two dollars. Obviously I also love their baby girl selection; I've bought her everything here from tights to a tutu. I especially dig their dresses.
Buy Buy Baby: We did the bulk of our registering here and picked up almost all of her basics. I like Carter's for onesies, both long and short sleeve as well as their nightgowns. For footies, Burt's Bees is wonderful because they're so soft and it's organic cotton. I also love their baby sweatsuits. For socks, we stocked up on Gerber's plain white, but these seem to only fit when they're really little.
Giggle: Everything in store or online here is very smartly curated. Their in-house line is made from really soft cotton; I love their basic pieces like onesies.
H&M: I haven't shopped this selection extensively yet, but Avvie's received quite a few gifts from here that are super stylish.
Old Navy: I've been pleasantly surprised at the quality of their baby clothes. On top of that, not only are they really inexpensive, but the prints and style are adorable. Look at this popsicle outfit I bought Avvie!
Patagonia: I love their puffy coats for babies.
Ralph Lauren: If I could only choose one brand for my baby to wear, this would be it. Their onesies and sleepers are so soft, their dresses are adorable and so many Peter Pan collars (!!!). Again, you can find some great deals in the sale section online. Also great for baby boys.
Saks Fifth Avenue: Obviously a lot of this stuff is more for browsing than buying. If money were no option, however, I would stock up on everything Stella McCartney and Burberry. But if you check out the sale selection here, you can find great deals on Ralph Lauren and Splendid and gorgeous boutique labels like Florence Eiseman, Anavini, and Hartstrings.
Zara: If you have a fashionista baby, this is your one-stop shop. The selection online is much better than in the stores, by the way.
online brands
Some of these have actual stores, just check the websites.
Bailey's Blossoms: Very reasonably priced rompers.
Beaufort Bonnet Company: The most beautiful, preppy pieces you're likely to find. Look at these swaddles! I also love these two piece sets. Sign up for their emails and then you'll know when sales are happening.
Cecil & Lou: Amazing preppy wear with reasonable prices. Almost anything can be monogrammed!
Egg: This stuff is expensive, but damn, it's adorable.
Hanna Andersson: This is another great one for baby boys because a lot of the merch is unisex. Adorable prints and high quality, super soft cotton. Bonus: their sleepers also come in adult sizes!
Kissy Kissy: Really high quality cotton, I love their footies.
Livly: Beautiful dresses and chic unisex onesies.
Mayoral: Another one of my absolute favorite brands. I've bought a ton of their dresses because they look like what Princess Charlotte would wear.
Monica and Andy: Run by some of the same people who do Bonobos, I adore their footies, baby blankets and pretty much everything else. Check out their Cuddle Boxes the next time you need a gift for a new baby.
Polarn O. Pyret: I love the prints on their onesies and leggings and everything is very well made.
flash sale sites
Gilt: While I was never that into the women's selection here, the baby sales have become an addiction. About 75% of what I get ends up being from Jacadi, which might be my favorite label for Avvie to wear. In the store, it's a bit too pricey, but the Gilt sales bring the cost down to something (almost) reasonable. I loaded up on cardigans for her during their last sale.
Zulily: The brands aren't quite as high-end as Gilt, but I've picked up some adorable personalized onesies.
etsy favorites
Lulu & Roo: I am guilty of buying her these sweatpants in four different colors. But I didn't get the matching headband every time, if that makes it better?
SweeteeHandmade: I like their matching leggings and headbands (do you sense a theme?).
VivaLaGlitter: Personalized onesies!
Zaltique: Monogrammed onesies!
Other baby fashion-obsessed moms: I'd love to know your go-tos?